If you follow us on social media, you've probably seen our #sufferbites campaign. With the help of The Painted Warrior, we've married some of our favorite soundbites with stylized movie stills. And the response has been incredible. The campaign has been excessively popular, though the Amelia one touched a nerve. Amelia's meme elicited over 3000 reactions, comments and shares. With the VAST MAJORITY of commenters declaring that they're doing it for the right reasons... of course. :)
"Scott Keneally takes an investigative approach to the phenomenon, endearingly documenting his own relationship with the various races, while navigating the sport’s muddy past, present and future. The film is packed with interesting information, benefitting from talking head interviews with the likes of Morgan Spurlock and Tim Ferriss. But the most intriguing conversations are with the founders of the main three races discussed, Will Dean of Tough Mudder, Joe De Sena of Spartan Race and Billy Wilson, aka Mr. Mouse of Tough Guy." - Men's Journal
Wanna read it? --> http://mjm.ag/2cGNgv6
We finally released this film! We debuted at #5 on the iTunes documentary charts (wohoo!) -- and peaked at #3 -- before drifting back. Pretty great considering we have no marketing budget and no press... yet. We're hoping to change all of that in the near future so that we can top these charts.
This past weekend, we trekked to the Tahoe Tough Mudder for a lakeside screening on Commons Beach.
We spent a rather glorious day promoting our film in the festival area at Northstar Village, talking to pretty much anyone and everyone who'd listen.
But as we were heading to our site to set up, the weather flipped a switch.
Thunderstorms swept through the Sierras... closing parts of the course, and threatening to cancel our event.
Luckily for us -- and these lovely people who braved the elements -- the skies parted just in time for a starry cinematic night.
And on the next day, we got to play.
But it wasn't ALL fun and games. Arctic Enema sucks. Every. Single. Time.
(And yet... I keep coming back for more. #thesufferclub)
Two weeks ago we uploaded our trailer to our FB fan page and... BOOM!
Our heads are still spinning from the organic reach. I has been shared over 2500x, and netted us 1500+ new fans. Pretty amazing.
Thanks to everyone who liked, commented and/or shared.
Some people, like Spartan Race CEO Joe Desena, didn't think we'd ever finish this movie. Well, we did. #lastlaugh
This past weekend the folks at Spartan Race were kind enough to let us promote our film at their SF "Stadium Sprint" at AT&T Park. Not only did we get to set up an info booth near the entrance/exit and talk to countless racers, but they played our trailer on the Jumbotron a couple times throughout the day. Needless to say, standing on the field of this spectacular ballpark, watching the World Premiere of our trailer, was a totally surreal experience.
After a long and winding road, we finally finished a feature film about this muddy, messy world. Now it's time to unleash it. And we want to do so in a unique way that speaks to the grassroots spirit of sufferfests, bringing it straight to our core audience with a buzz-building, community-building summer ROADSHOW.
We'll screen it near key obstacle course events around the US (and hopefully Europe)... projecting the film onto inflatable screens in fields, fairgrounds, farms, parks, amphitheaters, whatever works. These will be BYO-blanket-and-beach-chairs sorts of affairs... and will feature Q&As with available cast, crew, athletes, insiders and other colorful people who happen to be around. The goal is simple, to create unforgettable evenings that celebrate this subculture.
In short, we don't want to do the festival circuit. We want to BE the festival. And if we play our cards right, we think we can raise enough noise to support a successful worldwide digital release this fall.
More dates and details coming soon!